Templates
15 Warm Lead Follow-Up Text Message Templates
Warm leads are prospective customers who’ve already shown interest, and texting them is one of the fastest ways to keep their attention and close before a competitor does.
These 15 sales follow-up text message templates below will help you move warm leads through every stage of your sales funnel.
Note: These text templates are intended to be examples you use to create your own. Edit them and replace the [brackets] with your own details before using them in Text Request.
1. Follow-Up Texts That Address Prospect Pain Points
Text your warm leads a solution that speaks directly to their situation. Skip the company pitch and show them how exactly your product or service addresses what they’re already trying to accomplish—and link them to something that proves it.
Template 1: “Hi [Name], wanted to check in after our last call. Here’s a closer look at [feature] and how it can help with [problem]: [link]. Let me know if you have any questions.”
Template 2: “[Name], check out this [service] we offer—it’s a good fit for what you mentioned about [problem]: [link] Let me know what you think!”
Template 3: “Hey again [Name], I’ve narrowed down these different [products] that could make your [project] go smoother.”
2. Text Message Templates for Sharing Educational Content With Leads
Decision-makers rarely convert on the first touch. Use texting to keep the conversation going by sending links to content that backs up what you’re promising, such as case studies, blog posts, infographics, and more. Space these texts out over time, and you’ll stay top of mind without being pushy.
Template 4: “Hey [Name], you mentioned wanting to improve your [content]: [link] Here are some examples of what we’ve done for other [industry] businesses.”
Template 5: “Hi [Name], you mentioned you were trying to get more local leads: [link] This case study shows exactly how we make that happen.”
Template 6: “[Name], I know your plate is full. Here’s a quick breakdown of how we help [industry] teams free up time for outreach: [link] We’re here to help you streamline your processes.”
Related: Check out how you can close more sales with business text messaging.
3. Follow-Up Texts Triggered by Prospect Activity or Engagement
When a lead is close to making a decision, they’re most likely doing their own research in the background—whether that’s downloading your content, watching your webinars, or reading your social media posts. An activity-triggered follow-up text signals you’re paying attention and naturally prompts them toward the next step, further down the funnel.
Template 7: “Hey [Name], thanks for watching our [webinar]. This blog goes a bit deeper on some of those same topics: [link] I’m here if you have any questions.”
Template 8: “Hi [Name], saw you just downloaded our new [guide]. Let me know if anything comes up or if you want to talk through it.”
Template 9: “Hey [Name], just saw your comment on [post]. Glad you found it useful—and would love to continue that conversation if you’re open to it.”
4. Foster Relationships With Prospects Beyond the Sales Process
Your contact may be a red hot lead, but that doesn’t mean their supervisors are ready to fire the gun too. This can stall the sale longer than expected—but personal, check-in texts are a great way to keep the fire stoked while your lead works things over with their higher-ups.
Template 10: “Hey [Name], just saw the news about your promotion. Congratulations! Well deserved.”
Template 11: “[Name], just saw [company] made [publication]’s list—congrats on the recognition! That’s a huge deal.”
Template 12: “Hey [Name], saw you guys brought on a new [position]. Congrats on the growth!”
5. SMS Upsell Templates for Existing Customers
The work doesn’t stop after you’ve converted the prospect into a customer. The pain points and goals you learned during the sales process are a roadmap for what to offer next.
Text your new customers with upsell opportunities that feel like a natural extension of why they purchased from your business in the first place.
Template 13: “[Name], glad you went with [product]. Did you know [add-on feature] can help you with [goal]? Might be worth checking out.”
Template 14: “Hey [Name], how’s [service] working for you? We have some additional products that can help you with upkeep: [link] We’re here to walk you through anything.”
Template 15: “Hey [Name]! We’re so happy [service] is working for you. Whenever you’re ready to upgrade and expand your reach, I’m here. We can pick up right where we left off.”
Start Texting Your Warm Leads Today
Waiting on your leads to make the first move only gives your competitor a higher chance to close them. These text message templates give your sales team a starting point, and the real advantage is the speed and personal feel that texting brings to every follow-up.
Text Request makes it easy to reach warm leads at the right moment. Ready to see how it works? Schedule a demo today.
Related: Not sure if your leads are warm yet? See our cold lead follow-up text message templates.
FAQ
1. What is a warm lead in sales?
A warm lead is a prospective customer who has expressed interest in your product or service. They’re not starting from scratch, which is why a well-timed follow-up text can move them through the pipeline quickly.
2. Why should you text warm leads instead of calling or emailing them?
Text messages have a 98% open rate and are typically read within minutes of being received. Warm leads are already familiar with your business, so a short, conversational text feels natural instead of intrusive. Texts are also less likely to be ignored, compared to a phone call or an email buried in an inbox.
3. How soon should you follow up with a warm lead by text?
The faster, the better. Response rates are likely to drop significantly after the first hour following a lead’s initial action. If a prospect just attended your webinar or downloaded your guide, a follow-up text on the same day is a great way to keep the momentum going.
4. How many follow-up texts should you send a warm lead?
A good rule of thumb is around 3 to 5 touchpoints spaced out over a few weeks. Switch it up by sending solutions, links to educational resources, check-ins, etc. That way, each text adds value instead of prompting a response.
5. Is it legal to text sales leads?
Yes, with the right consent in place. It’s mandatory to have express written consent from a lead before sending them marketing text messages, in line with Telephone Consumer Protection Act (TCPA) regulations. Always include an opt-out option and honor unsubscribe requests immediately.
